Meet the Artist: Donna Cervelli
(originally published here)
Today, I'd like to introduce you to photo artist and graphic designer Donna Cervelli.
Hi, Donna! Welcome to our art space.
What type of art do you create?
Currently my work is a blend of fine art and graphic design. Over the years my work has evolved. I’ve work in different mediums and I think that shows in my current work. Photography, which was once a hobby for me, has become more of a passion. With the ever changing technology in cell phones, the built-in cameras, make it even easier to take pictures. A lot of my current work starts out as nothing more than a garden photo or an evening sunset. By using filters and apps I alter the original photo, add text to achieve the final design. These designs have been known to show up on products in my online POD (Print On Demand) store. For the past 18 months I have focused my attention on my POD that’s set up though my Zazzle store, HeART & Soul Artwork.
I love creating art and my Zazzle store allows my to showcase my work on wide variety of products, everything from home decor to clothing and print products, such as invitations.
How did you get started creating this particular type of art?
I started my store on Zazzle about a year and half ago. Prior to that I worked for a major newspaper in Chicago, for over 15 years. I was a senior designer in advertising and created ads for the newspaper. In addition to my full time job I did freelance work; everything from logo designs and business cards to acrylic paintings. Within the last five years I’ve my creative focus leaned more toward my painting. I opened up on online store with Fine Art America mainly to sell affordable prints of my work. Like other Print On Demand companies, Fine Art America, also prints artwork on products, such as phone case, pillows, tote bags, etc. Through a referral from a friend, I checked out Zazzle in January of 2017. I opened a store and tested it out. I didn’t take it too seriously, as there were a lot of personal changes going at on the same time. Later in the year, around June, I decided to pursue Zazzle on a full-time basis. While most of the work in my store is based on my photography and graphic designs, I have also incorporated some of my more recent paintings.
Tell us the story behind one of your favorite creations.
That would be my EARTH DAY is Every Day design. Earth Day is celebrated on April 22nd. But I feel it should be recognized throughout the year. I believe we should, reuse, reclaim and recycle whenever we can. With that in mind I wanted to design a logo that could be used all year round. Since I love gardening and have so many photos of my gardens, I decided to incorporate them into the design. That’s when I came up with the heart shaped collage with photos taken of my various flower beds. The green texture within the words Earth Day, is actually a close up photo of plant leaves.
Find Donna on the web to learn more about her art:
About the Artist:
Donna was born in and grew up in Chicago. As long as she remember she has loved art and the arts. When Donna was 10 years her parents signed her up for weekly art classes, at the home of a local artist who taught adults and children. There, Donna learned the basics of art such as shapes, color and composition. She worked in several mediums and painted landscapes and still life. Several years after high school Donna attended the American Academy of Art in downtown Chicago. Her areas of study were illustration, lettering and design, and advertising. Donna went on to work for the Chicago Tribune Newspaper, as an ad designer in the creative department. Wherever life takes Donna, her art work is always there in one form or another. Currently she has a print on demand online store, through Zazzle which allows her to showcase and sell her artwork and designs.